BikeBiz Bicycle and cycling retail news
New distributor Mint BMX is now open for business and is set to bring a number of brands new to the UK to retail – including the Stereo Bike Co.
And the distributor has got off to a flying start, with over 70 per cent of its first shipment already ordered.
Mint BMX’s Phil Davis told BikeBiz: “The response has been unreal. We are already sold out on the high-end, brakeless 22 lb Flash complete from just the pre-order, which is expected at the end of this month. Seventy-five per cent of the remaining stock has been ordered, so we are looking to put an interim order in place ahead of our planned November order.”
The range comprises introductory models through to high-end, including a top of the range model stacked with Odyssey Twombolt cranks, which will weigh just 21lbs and retail at £569.
The Stereo Bikes Co will also release an aftermarket line of frames and soft goods set to arrive in the late summer.
“There are plenty of reasons why retailers should consider using Mint. Retail prices will range from between £319 to £599, we’ll be offering a sale or return policy, the complete bikes weigh in between 21lbs to 24lbs and we’ll also be placing full-page brand support advertising in both Ride and Dig magazines,” added Davis. “Also a new line of Stereo aftermarket frames, parts and soft goods are on the way in summer 2010.”
Stereo Bikes will be showcasing its full range at Interbike, and has recently signed US street rider Steve Croteau as a Stereo rider. A UK team will follow shortly.
Davis added: “Huey Morgan from the Fun Lovin Criminals is on the flow team. He’s doing it for the Old School.”
Interested dealers should contact Mint at info@mintbmx.com for a dealer pack, or visit www.mintbmx.com.
