Mike Smith joins Oxford as area sales manager

Mike Smith has joined the Oxford cycle sales team as an area sales manager for the North of England.

Smith has spent a number of years working in cycle retail within Halfords as a store manager. This position was followed by four years in an area sales manager role for the Heineken brand. Prior to starting his new role at Oxford, Smith worked for DMC Creative, a global supplier of crafting products, selling into the independent sector.

The brand stated that with his knowledge and experience, Smith will further build the ever-expanding Oxford portfolio of cycle accessories and third-party brands into the cycle dealer network in his area.

“With the Oxford cycle ranges going from strength to strength and the variety of products available to retailers, I am really looking forward to the challenges ahead. The team at Oxford – from designers to support staff – are extremely passionate about the business that they work in and I am proud to be part of the team. Cycle products are a growing part of Oxford life and I am really looking forward to building a strong network of dealers in my territory.”

Mike Smith can be contacted on email at mikesoxprod@gmail.com or by phone on 07391 407183.

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