Map My Tracks teams with Sky

Following the news last month of the launch of OutFront, a comprehensive multi–sport iPhone app for sports enthusiasts, Map My Tracks have today announced a four-year deal with professional cycling’s newest and highly-publicised team, Team Sky. The deal will see Map My Tracks and its iPhone app OutFront become part of Team Sky’s racing and training weaponry, and will enable its athletes to be tracked as they train in pursuit of success this year.

Map My Tracks, and its mobile applications provide F1-style performance telemetry enabling its users to measure speed, pace, calories burned, elevation gain or loss and much more.

Speaking about today’s news, Map My Tracks’ Nick Tatt said: "We are delighted with our new partnership with Team Sky. We are looking forward to working closely with the team’s performance coaches and riders to provide real-time performance tracking solutions that will help the team achieve their goal of becoming one of the world’s leading cycling teams. Map My Tracks has been leading the way in performance telemetry for sports enthusiasts and it’s great to partner with a British pro cycling team."

”We are constantly looking into the technological advantages that could potentially help us to perform better and with this new partnership we have the possibility to both use cutting edge GPS tracking and potentially help develop this technology even further for bike riders”, says Team Sky Principal Dave Brailsford.

The deal takes effect immediately and runs through to the end of 2013 during which time Map My Tracks will develop a range of performance web and mobile apps for the Pro Tour cycling team. The first app, OutFront for the iPhone, is already on the market and will be used in training rides.