This year, Magura is once again starting the European training season with more than 50 dates at over 50 locations in six countries.
Training content has been newly adapted in preparation for the 2026 model year – with courses including comprehensive information on Magura innovations, such as the latest innovation from the long-established company, the Louise Elite and the Gustav Elite brake.
The practical training element of the courses is particularly important. “According to surveys of participants in the face-to-face training courses, they particularly appreciate the practical assistance with our products and the dialogue with the experts. Our current programme will increasingly cater to this wish,” says Stefan Deyerler, Area Sales Manager South-East & Training Coordinator Magura Bike.
The first European training courses will take place from November 2025. Dealer training courses can now be booked via the myMBPS portal. It is recommended to secure a place as soon as possible, as experience has shown that the face-to-face training courses are quickly fully booked.
Magura TechAcademy – available from October
If the desired location is already fully booked or the date is unsuitable, Magura offers its on-demand training platform as a digital alternative. The Magura TechAcademy offers a personalised learning experience with easy and flexible access for participants.
As last year, the Magura TechAcademy topics focus on information on products, maintenance and service and innovations for the 2026 model year, thus covering the complete programme that is otherwise only available at Magura on-site training courses. And online 24 hours a day, 365 days a year.
- For the coming season, the Magura TechAcademy includes 14 learning modules.
- Each module is up to 30 minutes long.
- The video modules provide information on Magura product groups, each divided into product and service information.
In addition to detailed explanations of the product features, the videos contain practical tips on servicing the respective products. They also provide useful information about the company, warranty processing and other services provided by MBPS as Magura’s exclusive sales partner. Access to the TechAcademy is easy thanks to the integration of registration in the myMBPS customer portal.
“The Magura TechAcademy is the perfect way to bring Magura expertise to new employees during the year in an entertaining and time-efficient way, as it is possible to join at any time between October and July,” says Daniela Kemmler (MBPS Marketing & Training Management).
Registration for the Magura TechAcademy will be available from October 2025. Specialist dealers will be informed by newsletter at the start. Access to the TechAcademy 2025/2026 will again cost €22 plus VAT this year.
