BikeBiz Bicycle and cycling retail news
Madison has launched Madison.cc – a new venture created as a direct response to the growing popularity of its clothing range.
Madison said it has received numerous high-profile positive reviews on its Madison Clothing range from a broad cross section of the press, from MTB-focused Dirt to road-centric road.cc.
The newly created Madison.cc showcases the entire Madison Clothing range of mountain, road and commuter clothing, covering men’s, women’s and even children’s varieties. All product and colour varieties are available to view, with a sizing guide to help consumers choose their perfect fit.
Due to increased demand for Madison Clothing from outside the cycle trade, as well as from export customers, the Madison.cc website also offers the ability for consumers to purchase direct from the site. Visitors to Madison.cc can also find their local dealer via the website, directing footfall and enquires towards traditional retail outlets.
A spokesperson for Madison said: “The combination of quality product, sensible retail prices and strong margins make Madison Clothing a solid alternative to traditional brands for any retailer, particularly in a time where consumers are becoming more and more price conscious. All Madison Clothing comes with a Limited Lifetime Warranty, so retailers and consumers alike can be assured of a quality product.
“If you are interested in stocking Madison Clothing then please speak to your apparel account manager.”
