BikeBiz Bicycle and cycling retail news
Cycling apparel brand Maap’s Alt_Road collection for gravel-and-beyond is back, encouraging riders “to go out and explore physical places in search of metaphysical spaces”.
Fresh colourways are boosted with new Maap x Apidura on-bike packs, further delivering on the promise of the Modular Alternate Apparel Project introduced in the first Alt_Road drop. Maap is introducing a new half-zip short-sleeve jersey with a roomier relaxed fit, while a legionnaire’s cap “amps up the adventurous, expeditionary soul of the range”.
The Melbourne-based brand’s Alt_Road collection comprises jerseys made with Naturalmatch wool technology, an exclusive development in partnership with Miti Spa in Bergamo, Italy. Utilising the blend of natural and high-performance synthetic fibres, this soft, renewable fibre source, extra-fine merino wool provides “supreme temperature regulation, taking you from chilled mornings to searing mid-afternoon heat”, said Maap.
“We took the Alt_Road collection to the Aussie outback where the severe conditions would bring out the very best performance qualities of the range,” said Ollie Cousins, Maap co-founder.
“No matter what the terrain threw their way, the riders discovered that the clothing, bags and accessories were capable of almost anything – and that the same was true of themselves.”
Alt_Road dropped today, 21st April, and is available via maap.cc or your local Maap dealer.
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Maap unveiled its Emblem collection earlier this month, based around its signature graphic. The new range of jerseys, base layers, and accessories like bottles and caps features Maap’s M-flag logo, which it says is synonymous with what the brand stands for.
On the Emblem collection, Maap creative director Misha Glisovic said: “When the company began, we wanted to create a design that would feature consistently throughout our collections, that could evolve and change over time as the design aesthetic grew – enter the M-Flag.
“We had an actual flag created with this graphic and had it hung in our first office as a big brand moment for us. The Emblem Collection is that constant connection to our history as Maap.”
