Look partners with Cycle Service Nordic

Look has announced a new partnership with Cycle Service Nordic, extending its reach into core Scandinavian territories starting from September 2019.

The new partnership will see pedals and cleats distributed to Norway, Sweden and Finland.

Look’s pedals include the Keo range, designed for road riding, and the X-Track range, designed for off-road use, including gravel riding. The new Geo-Trekking pedal, and Exakt power meter pedal created in partnership with SRM, will also be distributed by Cycle Service Nordic.

Sébastien Coué, Look sales and marketing director, said: “Look is proud to be a true global brand with a reach and popularity that has been earned through a dedication to product innovation and excellence. This includes the Scandinavian territory, which has shown a growing appetite for Look products in recent years.

“We welcome this new partnership with Cycle Service Nordic, a leading bike parts distribution specialist in Scandinavia. This partnership will allow Look to benefit from CSN’s high-quality service and dedicated support for its retailers.

“The CSN team has continually demonstrated excellence and we are sure that this new partnership will benefit current and future retailers in Finland, Norway and Sweden. Choosing CSN to distribute Look products confirms our commitment to retailers in those three countries.”

René Sonny Hansen, Cycle Service Nordic commercial manager, added: “The bicycle pedal category is very important for a bicycle retailer. Therefore, complete coverage of the product category is a crucial part of Cycle Service Nordic’s new strategy, we want to be able to offer retailers the best possible brands in each product category.

“For a long time, Look has led the way in road bike clipless pedals with Keo, and the presence of Look within the mountain bike category with X-Track also demonstrates its skill and dedication to great design and innovation, not only creating value for road riders but across multiple segments of the market for clipless pedals.

“With production facilities as well as in-house product development in France, Look ensures the best possible quality with its products and can react quickly to ever-changing consumer trends.

“Look is the inventor of the clipless pedal and its knowledge combined with its dedicated approach to carbon development, innovation and design, makes it one of the most prestigious brands in the bicycle industry.

“By adding Look pedals to our portfolio in Norway, Sweden and Finland from September, we can now be confident that we have the most comprehensive coverage of the bicycle pedals category.”

In other news...

Cycling UK chief responds to Government’s plan to back motorists, calls for ‘holistic’ approach to travel

Cycling UK’s chief executive is calling on the UK Government to take a “holistic” approach …