Innovation Lab doubles in size, huge freestyle MTB course installed in the show...and free entry for the trade on the Thursday

London Bike Show will be 20% larger in 2016

The London Bike Show 2016 is just a few months away, taking place once again at ExCeL in London from February 11th to 14th. BikeBiz caught up with organiser Telegraph Events and Marketing Manager Ian Chandler to see what’s in store…

How are the preparations going for the next show? Are you ahead in terms of bookings?
Preparations for the 2016 London Bike Show are go, go, go! Tickets have just gone on sale and stand space is filling up fast. The Show is 20 per cent larger than it was in 2015 and we’re gearing up for another fantastic event.

What are the key changes the trade needs to know about for 2016?
Following significant growth year-on-year we know we’re doing something right with the format at the Show. As per previous years we’ll offer free entry to the trade on the Thursday, but we’ll also be open to consumers, we’ll encourage exhibitors wanting to retail direct at the Show, and we’ll pack the Show full of attractions and special guests to ensure we get the right people attending and they have a great experience.

Talking of attractions, we’re installing a massive freestyle MTB course in the Show and hosting a competition called Air to the Throne over the weekend – featuring 30 of the world’s best riders competing for a prize purse of €10,000 – it promises to be a great spectacle.

Will the Innovation Lab be returning?
The Innovation Lab will be returning in 2016 after proving to be a success with new start-up-brands wanting to be involved with the Show. We’ve doubled the size of the area due to its popularity and we want to keep supporting innovation within the industry.

How can potential exhibitors get in touch?
If you’re interested in getting involved in the event, contact a member of the team to find out more about the opportunities we can offer.

Read more on the show in the December issue of BikeBiz, out in just a few days.

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