GFK infographic shows how cycle fans followed the action at the men's time trial – and threw a spanner in the broadcasting works

London 2012 time trial beats Tour de France for social media buzz

The men’s road race at the start of the London 2012 Olympics saw cycle fans tweet ‘too much’, disrupting broadcasting information and leaving commentators unable to gauge the position of riders.

But how did those cycle tweets compare with the men’s time trial during the Olympics? Or the Tour de France?

Thanks to this handy ‘infographic’ from global research specialist GfK (below) we can see that a whopping 2.31 tweets per second were made during the men’s time trial, with a total of 16,640 tweets made during the race – a comparable amount compared with the men’s road race.

The Olympic events dwarfed the social media mentions made around the Tour de France. Full details are in the graphic below which also show how Bradley Wiggins’ road to gold, starting from March, steadily set the social media world alight, peaking when he won Olympic gold.

To find out more contact Will Youngman, digital consultant at GfK Consumer Experiences on or on
+44 20 7890 9428.

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