Welsh manufacturer Litelok has appointed John Styles as its new sales manager.
Styles, who has previously worked at Windwave, Madison and Zyro, will manage the sales team and national accounts, as well as looking after EU partnerships.
The brand, which launched on Kickstarter in 2015, has recently expanded its product line from the Original, which is designed to be carried on the bike, to include new wearable versions which are worn round the waist.
Litelok founder Neil Barron said: “We’ve recently passed 15,000 units sold and have expanded our production capacity to meet growing demand."
"Having firmly established ourselves and picked up awards from the likes of Cycling Plus and The Independent, we’re now well set to properly service the independent trade,” concluded Barron.