Limar appoints Pinpoint CE as new UK distributor

Limar has appointed Pinpoint CE as its new distributor for the UK market.

Pinpoint CE is a sales, marketing and distribution company based near Manchester.

Limar currently sponsors the WTT Astana, the Russian pro continental team Gazprom as well as the team Topeak USA for MTB marathon. Since appointment Pinpoint has confirmed sponsorships with UK based teams Ribble Pro Cycling, Swift Carbon UK Pro Cycling and women’s team Brother Tifosi.

“We are very excited to be working with Rodney Annet and the team at Pinpoint, a new and focused distributor,” said Giovanni Caporali, CEO of Limar. “The new image and presence in the market will give Limar the deserved position among the top helmet brand manufacturers. We look forward to launching our Air Revolution range, where we have explored the new limits of performance by combining the laws of aerodynamics with the needs and testing of Limar pro-riders, to be present in the UK market.”

Rodney Annet, managing director of Pinpoint, stated: “The technical innovations introduced into the Air Revolution helmets have a proven impact on performance which is extremely exciting for all riders looking to improve their personal best or achieve a podium finish. We look forward to the success of the teams and individuals wearing Limar this season and into the future. We have a definite retail strategy and will be looking to work with key retail partners as we establish Limar in the UK.”

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