BikeBiz Bicycle and cycling retail news
Local Bike Shop Day – a celebration of the unique culture of indie bike shops across the UK – is just around the corner and the ACT is sending out one last call to IBDs to join in.
The day gives specialist cycle retailers the chance to exhibit what makes their shop stand out, why consumers should shop local and what sets them apart from bigger, national retailers – specifically, the passion, knowledge and individual service IBDs provide to help customers get the most out of cycling.
Local Bike Shop Day will be held on 4th May just as the peak cycling season starts and welcomes the more experienced riders but its objective is to open up the door to everyone, including first-timers, females and children.
If you need some inspiration, why not…
– Hold a morning bike ride through the quiet streets with cake and coffee brewing back at the bike shop
– Offer demo rides to all your customers and get them out on the bikes
– Do some basic demonstrations like how to fix a puncture or how to prepare your bike for commuting
– Show off the latest e-bike models and educate your customers on the benefits of e-bikes
– Open up your customers’ eyes to the amazing, outdoor trails they can cycle all year round
Using the hashtag #supportyourlocalbikeshop retailers can create buzz on social media and work together with their local communities to raise awareness about the event and the fundamental role indie bike shops have within communities.
So many bike shops including Belhaven Bikes, South Downs Bikes, The Village Bike Shop and CJ Performance Cycles Ltd are returning for another fantastic year and so many more bike shops have registered for their first time.
This day is all about the IBD, let’s come together on 4th May 2019!
So if you haven’t already registered, it’s not too late!
1) Register here: www.cycleassociation.uk/bike-shop-day
2) Decide what events and offers you are promoting
3) Shout about it to your customers and the local community
4) Get the message out there on social media, use the hashtag #supportyourlocalbikeshop
5) Display logos, web banners on your website and posters in-store (artwork provided)
6) Speak to the ACT if you have any further questions
