PR guru joins Scotland-based running and triathlon shoe maker

Katrin Engel joins Somnio Shoes

Somnio has announced the appointment of ex-inMotion employee Katrin Engel to the role of PR manager.

Engel, who recently moved from Germany to the UK, will be based in Peebles, Scotland, and will work directly with Somnio’s sales and marketing manager Scott McDonald, as well as with the company’s European head office in Switzerland.

Engel brings several years of PR experience in the sports industry to Somnio. In her former position as PR Coordinator for the agency inMotion, the passionate runner was in charge of the European PR for Sugoi Performance Apparel and provided PR services for the agency’s clients Dahon, MET Bicycle Helmets, and Hirzl AG (cycling gloves).

In her new role, Katrin Engel will be responsible for developing Somnio’s public relations network in the UK and in Ireland. Besides taking care of all media requests, including product tests, the native-German will also manage the company’s UK website ( and assist at events – beginning with the Triathlon, Running and Cycling show in London, running from February 11th to 13th.

“The UK is a vital market for us,” said founder and president of Somnio, Sean Sullivan. “Therefore it is important for us to have a strong team in place. Katrin’s experience in PR together with Scott’s deep insight into the sports trade will be a huge asset in moving the brand forward in the UK. We are happy to welcome Katrin on board.”

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