BikeBiz Bicycle and cycling retail news
Hotlines has told BikeBiz it has added Californian cycle clothing brand Nema to its stable.
Nema claims to be one of the first brands to produce a mountain bike specific baggy short. This short, known as the Jewel, still forms part of the 2011 product range, albeit in a more advanced guise.
Martin Astley, Hotlines European marketing manager, told BikeBiz: “Nema is a brand that has caught my attention on several occasions over the past few years. The clean lines and bold branding on the 2011 range looks great, the Searcher trail shorts and Buzz Jersey are particular highlights for me. I’m looking forward to putting the brand in front of the UK market.”
Hotlines expects to receive its first delivery of 2011 stock this spring. For all dealer enquiries call Hotlines on 01313 191 444 or e-mail sales@hotlines-uk.com.
