BikeBiz Bicycle and cycling retail news
KASK has opened a new dedicated Cycling Division office based in Melbourne, Australia, which will be operational from October 2017.
All products from KASK’s Cycling Division have been available in Australia and New Zealand since 2010 from local distributors under the certification AS/NZS 2063. From October, the company will work directly with stores to deliver products to one of the southern hemisphere’s most expanding territories.
In the lead up to October, stores will continue to be serviced by the current distributor – Italiatech. KASK’s Cycling Division is part of KASK Australia, which was set up in 2014 in Sydney. The office was initially only dedicated to the Safety and Ski Divisions with the Equestrian Division joining in 2016.
The addition of the Cycling Division means that the company can now offer comprehensive service and supply to customers in the region. The Australian operation will have a team dedicated to sales, marketing and events, with a focus on customer communication and logistics. Stock and availability of models will be increased and KASK will now meet directly with cycling enthusiasts at local events and demo days.
KASK CEO Angelo Gotti said: “The Australasian market is of huge importance to us and we look forward to interacting more directly with the Australian and New Zealand market, improving both our service and offering.”
