Kask America appoints new sales manager for cycling division

Kask America has appointed a new North America cycling sales manager.

Brendan Gecik has spent seven years representing major brands such as Lazer Helmets, Quality Bicycle Products (QBP), Pivot and Gore Bike Wear, and most recently bike distributor Highway Two (H2).

Gecik said: “I’m honoured to be a part of the company’s expansion.

“Kask is a brand that has been growing exponentially and doing that on the merit of its product quality.

“I believe in focus, and by having a team dedicated to our efforts, I know we will be successful in taking the next steps to elevate our brand in the marketplace.”

The new appointment coincides with a phase of major investments for the Kask Charlotte office in North Carolina, which opened in 2010.

This year will see the inauguration of a new office location at W Summit Avenue, Charlotte, and a new team of brand specialists who will serve the west, east and midwest areas for all of Kask’s Sports Divisions.

Scott Carlile will join as the new west coast brand specialist, after working as a product education and visual merchandising specialist for Specialized Bicycle Components University (SBCU), Specialized Bicycles’ retail education program.

Ryan Hiscoe will join as the new east coast cycling brand specialist, after working with Velocio Apparel, Cycling Sports Group (CSG), and since relocating to the USA the New England IBD region.

Tony Francione will join as the Midwest cycling brand specialist, after working with global component company, Sram, based in Chicago, and more recently with CeramicSpeed.

Ylenia Battistello, cycling brand manager at Kask, said: “This is an exciting time for Kask America.

“I am absolutely thrilled to have Brendan Gecik on board as the new sales manager for Kask America’s cycling division, as well as three incredibly well-placed brand specialists.

“Their appointment within the Charlotte team is an essential step towards the goal of bringing new opportunities and challenges to the ambitious North American market and I look forward to seeing how their respective industry insights will enrich the future success of Kask America.”

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