ITV4's teaser ad for the 2012 Tour de France is a reminder that if it's spectacle you're after, Le Tour can't be beat.

Jubilee? Pah! Olympics? Meh! Vive Le Tour!

BikeBiz 07/06/2012 Business

ITV4 is running a teaser ad for its coverage of the 2012 Tour de France.

It’s rather good. It can be seen here.

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