ITV4's teaser ad for the 2012 Tour de France is a reminder that if it's spectacle you're after, Le Tour can't be beat.

Jubilee? Pah! Olympics? Meh! Vive Le Tour!

ITV4 is running a teaser ad for its coverage of the 2012 Tour de France.

It’s rather good. It can be seen here.

Register for the BikeBiz News Digest at the registration page.

Follow BikeBiz on Twitter at @BikeBizOnline or ‘Like’ the BikeBiz Facebook page here.

In other news...

PowUnity releases e-bike app for manufacturers

Cycling tech company PowUnity has released its e-bike app, which it says will replace the …