BikeBiz Bicycle and cycling retail news
Bike fit pioneer Cyclefit is officially opening its store in Manchester’s Northern Quarter with a special event on Monday September 28th featuring former Trek Factory Racing star Jens Voigt.
Cyclefit’s new 3,500 sq/ft store is in a Grade II Listed yarn mill. It comprises two state-of-the-art bike fitting studios, consultation rooms and a fully equipped workshop. The retail area exclusively offers full-custom bikes from Parlee, Seven and Passoni and stock bikes from Trek, Cervelo and BMC.
Cyclefit’s Manchester store has actually been open for a short period. In August, it hosted Trek’s Chris Garrison who presented her talk – Everything you wanted to know as a female cyclist but were too afraid to ask – to a crowded room. Garrison looks after media and PR for Trek UK.
Phil Cavell said: “We’re delighted that Jens Voigt is joining us for the official opening of our Manchester store. Having worked with him for three years during his time at Trek Factory Racing, I know he will be very entertaining, he always is! Jens will offer many of his tips and tricks that helped his sustain his successful career to people who visit the shop during the day on the 28th.”
Between 12.00 midday and 3pm on 28th, Cyclefit is inviting everybody to come for coffee and cake and an informal meet-and-greet with Voigt. Later, at the official launch party, Cyclefit co-founders Phil Cavell and Julian Wall, who worked with Jens during his time with UCI ProTeam Trek Factory Racing, will interview him about his cycling career. Drinks and snacks on the day will be supplied by Cyclefit’s friends and neighbours, Ezra and Gil.
Cavell and Wall work alternately at the store along with their team of expert technicians and physios.
Founded in 2002, Cyclefit says it was the first company to introduce bike fitting to the UK’s cyclists and sees everything through the prism of biomechanics. It also provides bike fitting and exclusive cycling products from its Covent Garden store at 11-13 Macklin Street, London, WC2B 5NH.
Cyclefit is the only bicycle retailer in the world consulting on the professional men’s cycling World Tour Series. It provides bike fitting for Trek Factory Racing and the women’s professional Team Matrix Pro Cycling.
