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Ison will be showcasing US tyre and rim protection brand CushCore at this year’s COREbike for the first time.
The brand was added to Ison’s portfolio in May 2018, and its founder Adam Krefting will be making the trip to Whittlebury from Bend, Oregon along with international sales manager Kenny Roberts.
CushCore aims to aid puncture prevention and give extra protection for rims, especially at lower tyre pressures, and also assists with cornering, suspension and faster rolling.
Ison has promised a launch of extra CushCore products at the show, and visitors will be to see a full demonstration of the features and how to fit the product, as well as an exclusive stocking offer and demo programme.
