BikeBiz Bicycle and cycling retail news
Hayes Bicycle Group has announced the appointment of Ison Distribution as its UK distribution partner for Hayes Disc Brakes.
This partnership will expand the reach of Hayes performance braking solutions to Ison’s extensive network of dealers and provide customers with better access to the Hayes Disc Brakes product range.
The announcement points out that Hayes Bicycle Group is confident that Hayes Disc Brakes have found a great home amongst the other performance-oriented brands from Ison, a distributor well suited to getting the entire range Hayes products and spare parts into the UK’s best dealers.
Clayton Goldsmith, Hayes aftermarket sales manager, comments: “2023 was a break-out year for Hayes Dominion brakes, with several World Cup wins and of course Charlie Hatton’s World Championship. I couldn’t be more pleased to partner with Ison for distribution and build on all the great momentum Hayes has rolling right now.
“Lloyd and his team have a great portfolio of products and offer a top-level experience for dealers across the UK. We’re looking forward to Ison flying the Hayes flag and getting the best brakes into the hands of the best dealers.”
Lloyd Townsend, managing director at Ison commented: “I am very pleased to be able to bring such a great brand as Hayes Brakes into the Ison Distribution portfolio for our dealers to access. Hayes design, build quality and performance is very impressive. We look forward to working with our dealer network to serve cyclists looking for top performance MTB Disc brakes.“
Chris Taylor, brand manager at Ison Distribution, adds: “Ison Distribution is thrilled to be launching Hayes Brakes at COREbike.
“Hayes has a solid reputation, and the Dominion range is no exception to their commitment to performance.”
Ison and Hayes will showcase the Dominion range of brakes and accessories at the Core Bike Show from February 18-20.
Ison will have stock available for immediate delivery from the COREbike show dates.
