Intense Cycleshave announced an exclusive distribution agreement with Saddleback

Intense Cycles joins Saddleback

Intense Cycles has announced an exclusive distribution agreement with Saddleback, who will now be bringing complete bikes and framesets to the UK market. 

Intense UK brand manager Martin Astley said: “Intense was the number-one name on our list of desired MTB brands so we couldn’t be happier that they have chosen to work with us.Intense’s history, prestige and the incredible performance of its bikes make the brand a perfect fit for Saddleback.

"We join forces at a key moment in the evolution of the Intense brand; the new Spider 275C launched last week is an indication of what is to come in the next few months and we are very much looking forward to sharing the new range with dealers and the public during 2016 and beyond.” 

Intense was started by designer Jeff Steber who in 1994 introduced the first downhill-specific full-suspension mountain bike, the M1. Shaun Palmer’s 1996 World Championship silver established the brand as an important name in downhill racing while the M1 was also re-badged and ridden by several world class riders, including Greg Minnaar in his 2003 worlds win. 

Saddleback will be receiving stock from mid April and the new Spider 275C will land in mid May. 

In other news...

Digital advertising agency Girodilento launched by Scott Purchas

A new digital advertising agency, Girodilento, has officially launched, headed up by Scott Purchas. Girodilento …