BikeBiz Bicycle and cycling retail news
Industry Nine is increasing distribution with a European facility headquartered in Andalucía, Spain.
The facility will allow the brand to bring the full customised product line to European customers more efficiently and at lower costs.
All i9 products will continue to be machined and anodized in the Asheville, NC facilities but orders will now be assembled in Europe to allow for complete customisation with a wide range of fitment options and all 11 anodized colour options.
In addition to faster shipping times, the growth into the European market will allow for the brand to improve relevance at a local level through event attendance and improved customer service with a team dedicated to better understanding European customer needs.
“Industry Nine is excited to announce the opening of Industry Nine Europe. With sales, service, and warehouse resources available in Spain, Industry Nine can now address the European market more effectively than ever before,” said Industry Nine VP, Jacob McGahey.
Spearheading the European expansion will be long-time Industry Nine distributor, Nathan Deibert. After six years with i9 Spanish and Portuguese distributor, Surbikes, Deibert will join the Industry Nine team directly as the European operations manager of the new facilities.
“Having an Industry Nine team on the ground in Europe will allow us to get the product to the customer faster and provide better, more personalised service all while delivering the full custom product line to this market,” said Deibert.
“Industry Nine’s products are of the highest quality thanks to their dedication to design, attention to detail, and years of experience in precision machining. We look forward to helping more riders in Europe discover what a difference Industry Nine wheels and components can do to make their riding experience even better.”
The expansion will formally be announced at the Eurobike trade show taking place in Friedrichshafen, Germany, held from 4th to 7th September.
Industry Nine Europe will begin shipping product later in 2019.
