In the ring…with ‘Big Tex’ Lance

The New York Times reports that Nike’s latest TV campaign kicks off today and features seven athletes switching sports.

The "What if?" commercials – in lengths of 15, 60 and 90 seconds – show tennis champ Serena Williams playing beach volleyball; hairy tennis ace Andre Agassi playing baseball for the Boston Red Sox and Lance Armstrong boxing.

Nike wondered "what if when Lance Armstrong was 3 years old his mother handed him a pair of boxing gloves instead of a bicycle?"

The six week TV campaign – to appear post-8pm on networks such as ESPN, Fox, MTV, UPN and VH1 – also appears on nike.com.

http://niketown.nike.com/?cp=20

http://www.nytimes.com/…/24adco.html?ei=5062&en=bff92ceb441a8ac9&ex=1078203600&pagewanted=print&position