Photos from the brand's new shop in Durham

In pictures: Cube’s first UK store

Saturday (November 16th) saw the opening of Cube Bikes’ first UK store.

Opened with Infinity Cycles, the shop launched following the ‘rapid growth’ of the Cube brand. All Cube bikes, accessory and clothing is featured in the shop, which also has its own website. Besides this the CUBE store stocks all Cube bikes, accessory and clothing what provides the customer with a broad range of options.

Cube said: "The main goal of the Cube store is to enable cyclists to enter the world of Cube and experience the philosophy behind the brand itself. The Grand opening of the Cube Store was a great success with many cyclists curiously entering the new Cube décor."

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