Ison brand gives BikeBiz a sneak peak at its 'freestyle' fixie frame

Identiti Persona details revealed

Ison has just informed BikeBiz that its new fixed gear freestyle frame – the Identit Persona has passed prototyping and will be available from early March.

The build is BMX/MTB influenced, lightweight and strong making it ideal for the Fixed Gear freestyle fraternity.

Marketing manager Matt Andrews said: "Most frames currently available for Fixie use were designed as ‘road’ products, and will struggle to handle harder use, so we’ve used some of the stuff we’ve learnt over the years to provide a strong but not excessively heavy frame that can handle today’s progressive riding.

"We’ve tweaked the classic fixie frame geometry to provide a little more space up front for bar spins, and a sloping top tube to allow more room and manouverability. A downtube box gusset adds additional strength where it is needed most."

The Persona also features unique Taper-Lock CNC dropouts keep your chain tight without the need for chain tugs and is in keeping with the frames’ minimalist clean looks. With the Taperlock system, your wheel can never pull forwards under pedal torque.

Three sizes are to be made and the model will retail for around £275 for the frame. A complete build will be made available later in the year.

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