BikeBiz Bicycle and cycling retail news
iceBike* will return in February 2026, with the show taking place for the fourth year at the National Cycling Centre in Manchester and the third time at the Lee Valley Velopark in London.
The two-show format continues after a record year for attendance in 2025, giving retailers and industry partners flexibility in where they attend.
Madison will once again take over two iconic cycling venues with iceBike* Manchester taking place first on Sunday 8th and Monday 9th February, at the National Cycling Centre in Manchester. iceBike* London will follow on Thursday 12th and Friday 13th February, returning to the Lee Valley Velopark in London.
Brands on show, experts on hand
As the UK and Ireland’s largest in-house cycling trade event, iceBike* will be host to leading brands from the Madison and Sportline portfolio. Exhibitors include Shimano, Vittoria, Park Tool, Genesis, Ridgeback, Kryptonite, Lazer, Elite, DT Swiss and many others, with brand representatives flying in to present new products and be on hand to chat to customers first-hand about their brand and products. For 2026, there will be more new products on show than ever before.
iceBike* is not just about the product; every year, there is a key focus on education and how, as an industry, we can work together to be successful.
Seminars and demos
For 2026, our seminars will take on a fresh format, moving towards panel-style discussions and in-depth interviews with leading figures from across the industry.
Expect more demos than ever before, bringing products to life directly from the booths. It is not all work, though, as there will be first-class evening entertainment put on after day one at each show, giving visitors a chance to continue their conversations from the day in a more informal setting, within the centre of the velodrome.
Madison and Sportline CEO Dominic Langan said: “2026 is looking set to be a year of real momentum for the UK cycle industry, and iceBike is where we plan to share and celebrate that renewed energy together. For us, this event has always been about more than putting products on display; it’s about creating the space where retailers, suppliers, and brands can come together to shape the season ahead.
Langan continues: “This year, you’ll discover more new products than ever across our portfolio, meet face-to-face with brand owners, designers, and technical experts and be able to take part in meaningful conversations about the future of our industry. We’re also evolving the seminar programme to make it more engaging and collaborative, with panel-style discussions and interviews reflecting the challenges and opportunities we all face.
“Since 2007, iceBike* has stood apart because it’s built on community — it’s about people, ideas, and a shared love of cycling. That sense of collaboration and passion is what continues to make iceBike* so special, and 2026 will be no exception.”
Customers, members of the cycling industry and media are encouraged to register now to stay up to date with the latest news about the show. Registration is open now via the dedicate iceBike* website.
