BikeBiz Bicycle and cycling retail news
London-based activewear label Huez* has announced the introduction of its first Women’s Capsule Collection, launching April 2017.
Huez* will initially launch with a women’s capsule that will form the basis of a wider range in line with the menswear collection that they will be launching next year.
The brand aims to offer women a collection of the same quality and attention to detail as their men’s range and has worked closely with its customers to create products that either do not exist in the market or are unfit for purpose, offering the latest in technical apparel. It aims to create pieces that are designed specifically for women and cut to their individual needs, allowing them to perform at their best on the bike.
The Bia Jersey wascreated to encompass the performance and technicality of the most high-end race jerseys, whilst retaining comfort and practicality. It can be worn all year round for racing and training. Four-way stretch fabric provides performance-boosting compression, whilst the low cut neck line provides race-inspired styling.
The Bia Bib shorts are cut from an Italian Lycra specifically designed to stretch with the user’s body whilst providing compression that improves blood flow and performance whilst reducing the risk of muscle injury. They are designed with seamless straps, ultrasonic seam edges, mesh ventilation and reflective details.
For more information visit the Huez* website.
