Hövding announces ‘future of cycling’ partnership with Justebikes

Hövding, the manufacturer of the airbag for cyclists, has announced a partnership with an online and in-store e-bike retailer Justebikes.

Hövding airbags are worn around the neck; they are capable of reading a cyclist’s body movements 200 times per second to detect any potential impacts. If an accident takes place, the Hövding is triggered and activates fully in 0.1 seconds.

In October 2016, Stanford University conducted a detailed study looking about the effectiveness of various cycling helmets. In the study, Hövding was compared directly to a traditional foam helmet in a simulation of the most common cycling accident – a single fall. The results showed Hövding to provide eight times better protection against a risk of concussion; the unit was found to be near perfect in terms of protecting both the head and neck in an event of an accident.

Justebikes is a family run business specialising in the supply and servicing of European made electric bikes. It offers a wide selection of carefully selected European brands and puts a strong emphasis on customer service.

CEO of Hövding Fredrik Carling commented: “Here at Hövding, we are always looking to work with forward-thinking innovative companies and our partnership with Justebikes is a perfect fit. Both companies are strong promoters of safety and convenience and we can see an exciting future ahead.”

Founder of Justebikes James FitzGerald added: "Hövding’s dedicated pursuit of innovation and promotion of safety for cyclists means that their high-quality products are just the sort of thing our discerning customers are looking for. This is going to be an exciting and innovative partnership and one that has the potential to shake up the cycling market.”

More than 50,000 Hövding airbags have been sold around the world; the company is aware of at least 800 cases where the Hövding has protected a cyclist in an accident, potentially saving the cyclist’s life. The item is now sold in over 840 stores across 17 countries.

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