Two year old brand covers casual and race clothing

Hookit lands Static Racewear

Static Clothing is joining the Hookit Products brand portfolio this autumn.

Static is designed and manufactured in the UK, with close ties to their production facility opening up customisation opportunities. Customers will now be able to get their name/team/lucky number or whatever else they desire written on their Jersey. Each order is bespoke and will be delivered to the store driving more traffic through each our dealers storefronts, the firm said.

A Hookit spokesperson said: "Static caught our attention with their unique combination of casual clothing and new for 2014 Static Racewear. Static were formed in 2012, born from a love of both bikes and design, just two years later they have an impressive range of casual clothing and an ever expanding race wear section. Static share our love for grass roots development and they have been supporting up and coming talent since their inception which something we will be pushing even harder over the next season."

For more information email

In other news...

Shimano Europe issues voluntary inspection and replacement for certain Hollowtech road cranks

Shimano Europe has issued a voluntary inspection and replacement notice for selected bonded 11-speed Hollwtech …