HJC Sports has announced a new collaboration with Vitamina C for press communication in France and Italy.
As a leading brand in the helmet market, HJC has specializing in head protection for over 50 years and is known for features, such as Selfit and Selfit Pro, which are designed to give a constant and secure fit.
The Selfit mantra, “Just put it on”, is said to reflect a focus on enabling riders to get a perfect fit, without having to make adjustments, before, during or after bike rides.
To ensure maximum safety, HJC’s Slid technology, derived from extensive knowledge of motorcycle helmets, minimizes rotational forces in the event of an impact, allowing the head to slide slightly inside the helmet.
Other features, developed in the company’s wind tunnel, such as Coolpath technology, ensure optimal circulation of cool air around the head.
About HJC
With European headquarters in Strasbourg, France, HJC Sports has been developing and manufacturing cutting-edge bicycle helmets since 2017.
True to its passion for racing, HJC Sports has previously partnered with major World Tour cycling teams such as Lotto Soudal, Israel – Premier Tech, and AG2R Citroën Team; since January it has been the proud sponsor for the helmets of the TotalEnergies cycling team.
HJC has been among the world’s leading helmet manufacturers for over 20 years and continually invests in the development of new products. Sport is an integral part of HJC’s DNA, which includes a rich history of sponsorship in motorsport and Formula 1.
- The Korean company, based in Seoul, is one of the most renowned manufacturers of motorcycle helmets and has a history of success behind it.
- With over 50 years of helmet manufacturing experience, HJC protects millions of motorcyclists. HJC is synonymous with the highest quality, innovation and technology.
- The brand is sold in over 70 countries around the world and represents 20% of the European motorcycle helmet market.
In sharing the news of the new partnership, an HJC Sports spokesperson said the brand is “proud to partner with Vitamina C to grow brand awareness in France and Italy, where the brand has direct markets”, also adding “The company is convinced that Vitamina C’s experience in the cycling sector, combined with HJC’s commitment, will further grow the brand in the two markets.”
In the UK, HJC has a longstanding distribution partnership with Saddleback.
For more information on HJC Sports products visit hjcsports.com
