Hillyard heads to Silverfish

Scott Hillyard has joined Silverfish UK as sales manager. 

Hillyard brings a wealth of bike industry experience, most recently as sales director at 2×2 Worldwide, where he was responsible for the sales process of the company for over a decade.

Prior to that, Hillyard carried out bike-focused roles including national sales manager at Tandem group, managing a large sales team for a major UK market player whilst looking after several bicycle brands and UK national chains, along with over 1,000 independent retailers. On the P&A side of the industry, Hillyard spent four years at Reece and eight years at Lifecycle overseeing distribution of P&A brands in the UK.

Silverfish UK general manager Matthew Osborne commented: “We are really excited to welcome Scott to the Silverfish team. It’s been an exciting period of growth for Silverfish with the arrival of brands such as FOX, Marzocchi and most recently Muc-Off. The business continues to evolve and adding Scott to the team will really help us to continuously develop our support for our customers and to help us all meet the challenges of an evolving market.”

Hillyard added: “Silverfish is on the up, great new brands have joined the already enviable portfolio; the opportunity to work with these industry leading ranges, an award-winning sales team and a company so forward thinking, really didn’t need much thought. Whilst I am all about organisation, enthusiasm and commitment, I want to ensure, as a team, we offer our retail partners the service they would expect from a leading distributor – excelling beyond expectation and right on the money.”

Silverfish UK distributes brands including EVOC, FOX, Knog, Marzocchi, Mondraker, Muc-Off, Onza, Pedro’s Race Face, SDG, Skratch Labs, Sock Guy and Yeti Cycles. 

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