BikeBiz Bicycle and cycling retail news
UK-based bike care brand Muc-Off has reported significant year on year growth for 2017, breaking through and exceeding £10 million in annual turnover.
The company, best known for its bright pink bike cleaner, has driven growth through increased sales in the UK and significant international expansion.
Alongside the core business, growth has been reported through Muc-Off’s motorcycle offerings and active skincare range, Athlete Performance. Muc-Off has invested in a dedicated brand ambassador team who will be on the road in 2018 supporting UK retailers with store events, providing product knowledge and best in class in store execution.
David Parsons has joined from British Cycling as global head of partnerships and sponsorships to lead Muc-Off’s work with the athletes.
Having supported Team Sky through its successful 2017 season and recently partnering with Team Dimension Data for Qhubeka, Muc-Off has expanded partnerships across multiple disciplines with headline sponsorships of Transition Muc-Off Factory Racing and Pata Yamaha Official WorldSBK Team.
Muc-Off managing director Alex Trimnell commented on the growth:“We continue to work closely with the world’s best athletes and teams, combining insights from the road and trail with our industry leading R&D capabilities, we continue to produce truly innovative products that not only produce results in the highest level of competition but for the general consumer who wants to perform at their best.”
The company has commented that it expects to exceed 30 per cent growth in 2018. Increased distribution networks will support the growth, with recent partnerships being formed with Silverfish in the UK and QBP in the US.
Muc-Off global sales and new business development director Mike Cook said: “Adding QBP to our existing partners in the US and switching to Silverfish in the UK gives us a significantly stronger global distribution network than we’ve had in previous years, not only giving us an uplift in new business but we’re also seeing existing IBDs leverage the better service provided by our increased network.”
Trimnell concluded: “With an incredible 2017 result behind us that saw us smash our sales targets and increase profitability, 2018 is going to be a massive year for us. Industry leading innovation including our NTC chain and fully customised Bucket Kit combined with our expansion into the US and key European markets will see us continue to dominate the bike and rider care markets.
“With consumers spending more on maintaining their pride and joy, Bike care continues to perform really well and along with strong innovation launch plans within Motorcycle care and our luxury active skin care brand, Athlete Performance, we’re just getting started.”
