www.halfords.com scoops Hitwise UK Online Performance Award

Halfords wins web award

Halfords has again scooped an award for its consumer website www.halfords.com at an awards ceremony this month.

During 2007 the retailer’s website ranked number one in the Hitwise UK Online Performance Awards which celebrates the most successful websites across 50 industries. www.halfords.com took the lead based on market share of visits among all UK websites in the Hitwise Shopping and Classifieds – Sport and Fitness industry category.

Results of the Hitwise UK Online Performance Awards are based on the Internet usage of 8.43 million UK Internet users with winners receiving the greatest market share of visits throughout 2007 in their online industry.

Halfords web development manager Jon Asbury commented on the win: “We are delighted to have picked up this prestigious award for the second year running. Halfords is dedicated to improving customer experience, whether in store or online, and new developments such as our online Reserve and Collect service as well as an overall commitment to continually improving the quality and functionality of www.halfords.com are really paying off.”

Hitwise UK general manager Daniel King said, “With the dynamics of online marketing continually evolving, the online success of Halfords during 2007 is an incredible achievement. Receiving a Hitwise UK Online Performance Award acknowledges that Halfords is amongst the most popular websites visited by UK Internet users, signifying the strength of their online marketing”.

view the Top 10 listing at http://www.hitwise.co.uk/awards/uk/index.php

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