Haibike becomes first e-bike sponsor of the Sea Otter Classic

Haibike has announced a multi-year sponsorship agreement to be the first official e-bike sponsor of the Sea Otter Classic. Haibike will also return in 2017 and 2018 as the official sponsor of the "Haibike eMTB Race ePowered by Bosch." (The logo on the Sea Otter Classic website has yet to be updated, so we’ve gone with the SRAM logo …)

"Last year’s inaugural eMTB race was a phenomenal success with over 120 participants and every one of our Haibike demos in use," said Ken Miner, Haibike’s U.S. director of sales. "E-bikes continue to be the fastest growing segment of the cycling industry and Sea Otter is the ideal venue for us to show off our latest and greatest products."

"We are thrilled to have Haibike come aboard as our official e-Bike sponsor for 2017 and 2018," said Frank Yohannan, president and CEO of the Sea Otter Classic. "Having such a big player in the e-bike industry join us to support our celebration of cycling will be instrumental in bringing this segment of the cycling industry to our audience."

The Sea Otter Classic takes place in Monterrey, California, and is the world’s largest cycling festival, hosting almost 10,000 athletes and 70,000 spectators during the annual four-day event.