Greenover to release Peaty’s Products – new range from Steve Peat

Greenover Sports has announced that with immediate effect, it is the new and exclusive distributors of Peaty’s products.

Peaty’s, at just a few months old, has already secured international distribution in over 20 countries worldwide and have now partnered with Greenover to supply the UK market.

The announcement comes on the same day that Peaty’s launches Loam Foam Professional Grade Bike Cleaner, just a few months after lanching its range of tubeless tyre sealant.

“We’re stoked that Steve, Tom and Bryn at Peaty’s have chosen us to supply the UK market", commented Greenover’s director of bikes, Martin Murray. “Steve and I have been friends for over 20 years and the brand he is creating with Peaty’s fits right in to what we’re building here at Greenover. The product is genuinely awesome and we’re excited to help the guys build it into something special”

The product is genuinely awesome and we’re excited to help the guys build it into something special

Steve Peat added: “Im over the moon to finally be able to work with Martin Murray, we go way back and have had some great battles on the bikes over the years. Its awesome to be able to combine our passion for racing, and bikes in general, and take Peaty’s Products to market in the UK. Were certainly like minded and want this journey to be fun for all involved. Greenover sports are definitely on our wavelength and get that we need to keep the Unicorns happy to make this all work”

The Peaty’s range consists of tubeless tyre sealant in 120ml, 1litre and 5 litre options and today is complemented by the launch of Loam Foam in both 1 litre and 5 litre sizes. Greenover and Peaty’s have worked together to develop a unique POS stand to build brand awareness in-store and aid dealer sell through.

“We’re making it really easy for interested dealers to open an account and buy the brand”, concluded Murray. “Simply head over to and click the register button, the whole process takes less than 2 minutes. The full range of products are in stock right now and available to order.”

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