Apparel brand Q36.5 has appointed Fusion Media to lead communications efforts in the UK and US. The partnership will see Fusion Media driving strategic PR and media relations for the brand in two key markets.

Founded in the Dolomites, Q36.5 has built a reputation for combining “high-performance innovation with sustainable production”.

Sustainability in focus

  • ‘Made in Italy’ means all of Q36.5’s equipment is sourced and hand-crafted within a 350km radius around the brand’s headquarters in the heart of the Dolomites
  • Proprietary fabric innovations are made with up to 100% recycled materials, hyper-locally sourced

Performance goals

The brand’s mission is to push the boundaries of technical cycling wear, creating garments that deliver optimal thermoregulation, aerodynamics, and comfort for riders at every level.

2023 saw the business become the sponsor for the Q36.5 Pro Cycling Team, headed up by General Manager Doug Ryder. December of 2024 saw the team sign Tom Pidcock, bringing increased attention and opportunities to engage with fans and customers alike, with wildcard invitations to spring classics received and grand tour invitations aimed for.

Commenting on the new partnership, Luigi Bergamo, founder and CEO of Q36.5, comments: “I’m extremely happy and proud to work with Fusion, an agency that knows and loves cycling better than anyone else in the business.

“They will help US and UK cyclists ‘feel the difference, ’ working with press to better communicate what makes our product so different to everything else on the market.”

Fusion Media will support Q36.5 with media relations and brand storytelling, ensuring its premium cycling apparel reaches a wider audience of dedicated riders and performance-driven athletes in the UK and US.

Talking about the news, Wiesia Kuczaj, MD of Fusion Media, said: “Q36.5 is a brand that shares our commitment to cycling and innovation, and we’re thrilled to be working with them to amplify their presence in the UK and US. Their technical approach to cycling apparel is truly next-level, and we can’t wait to share their story with key media and consumers.”