Tag Archives: Fusion Media

Marketing and PR firm Fusion Media has been appointed to handle UK PR for the Stanley outdoor brand.  Fusion, a marketing agency specialising in cycling and endurance sports founded by Adam Tranter, handles PR for some of the biggest brands in cycling and sports, from Raleigh, Specialized and Evans Cycles, …

West Midlands cycling and walking commissioner and Fusion Media founder Adam Tranter tells Rebecca Morley more about his role in active travel and how the industry can get involved

The organiser of the Tour of Britain and the Women’s Tour, Sweetspot Group, has appointed Fusion Media as its UK PR firm.   Fusion, a PR and marketing agency specialising in endurance sport and active travel, was founded by Adam Tranter in 2008. Sweetspot Group is the sports events and marketing …

The French eyewear and helmet brand Bollé has appointed Fusion Media as its PR and communications agency in the UK. Bollé, founded in France in 1888, is a leader in performance and lifestyle sunglasses, as well as specialising in cycling and skiing helmets and ski goggles.  London-based Fusion Media, founded …

Cycling communications agency Fusion Media has appointed Miles Baker Clarke as its new head of special projects. Baker Clarke joins the London-based PR firm from his role as commercial marketing manager at road cycling magazine Rouleur.  Fusion also announced promotions for two existing team members, as Ben Atkinson steps up …

Rebecca Morley catches up with Adam Tranter, CEO of Fusion Media and founder of the #BikeIsBest campaign, which won the Cycle Advocacy Award at the 2020 BikeBiz Awards

Cycling brands, retailers and organisations are collaborating to create the new Cycling Marketing Board, set up with a vision to continue to entice new consumers to cycling, and diversify cycling’s image with Governments and in the media. The Cycling Marketing Board follows the industry-backed #BikeIsBest campaign in 2020, which won …

Independent bike repair company havebike has appointed Fusion Media as its UK PR agency. The agency will help raise awareness of havebike across specialist, mainstream and national media titles as well as secure influencer partnerships. “We are delighted to be working with Fusion Media whose expertise, passion and strategic knowledge …

Raleigh has appointed Fusion Media to handle its B2C and B2B PR and communications in the UK market. Fusion Media’s brief is to lead on PR strategy and activation to help reach existing and new audiences. It will focus on new avenues for the brand, such as e-cargo bikes and …

Leading voices from the cycle industry have joined forces to show that #BikeIsBest in a new multi-format campaign. In the UK, two thirds (68%) of all journeys are under five miles, a distance that can be easily cycled by most people. Believing that #BikeIsBest, many of the cycling industry’s biggest …