FUEL10K inks deals with major supermarkets

Sports nutrition FUEL10K has launched two new low sugar granolas that ,thanks to a new deal, will be sold in national Tesco supermarkets.

The new Low Sugar Granola will be available in two flavours – Chocolate and Apple & Cinnamon.

Featuring new packaging, with a distinctive white background rather than the brand’s trademark black, the new Granolas is now available in more than 500 Tesco stores.

Managing director of FUEL10K Scott Chassels said: “We’re on a mission to make breakfast more exciting. Consumers are increasingly looking for convenient and nutritionally sound breakfasts and we are delighted to add two great tasting low sugar low sugar Granolas to our range.”

“The mix of natural sugars and Oligofructose, which is derived from root vegetables, along with added cocoa or pieces of apple and cinnamon combine to create a healthier and tasty breakfast.”

In addition to Tesco, FUEL10K is stocked in Waitrose, Ocado, ASDA, Morrisons, Sainsbury’s and the Co-Op.

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