The Taiwanese phone brand is upping the 'coolness' stakes with an edgy bike video, shot in Warsaw

From Taiwan to Poland: HTC shoots hipster video short

HTC Detour is a two-minute short, filmed in Poland and although it features mostly hipsters, BMXers and trials riders the company said the short was released to "celebrate the Tour de France racing season."

The firm added: "The film is designed to encourage people to get on their bikes and explore their local surroundings in different ways."

The video shows cyclists in locations normally forbidden to cyclists. Shot at night, the film sees the HTC Detour cyclists cycling through a car wash in action, a fairground, the underground, a tram tunnel, the PKIN building, the Palace of Culture and Science and one of Warsaw’s busiest city flyovers. 

HTC Highroad rider Erik Zabel makes a cameo appearance in the video.

Other riders featured include Leigh Howard, Charlotte Becker, Kate Colclough and Frantisek Rabon from the HTC Highroad team. Trials and street riders include John Shewsbury, Joshua Boothby, Thomas Ohler, Felix Mucke and Jakob Santos.

Stefan Streit, HTC’s VP of Marketing and Retail, said: “The HTC Detour film is designed to inspire [peole] to embrace cycling by organising ‘detours’ in their own surroundings’…and encourage them to use their HTC devices to enhance these experiences.” 

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