Firm behind Sabbath Bicycles offers dealers an early stocking offer on the lightweight brakes

Roche takes on distribution of Ciamillo Brakes

Roche Sports, the company behind Sabbath Bicycles, has become exclusive UK distributor for Ciamillo Brakes.

Ciamillo’s Zero Gravity brake is one of four initially available from the brand. According to the firm, the Zero Gravity sets the benchmark for after-market lightweight braking, while the top of the range carbon Gravitas model is 120g per set, pitched as the lightest and highest performing brakes on the planet.

Ciamillo brakes offer rate, travel and leverage adjustment through pull of the lever, providing different power at different points of the pull. They will be included as standard on 2012 Cannondale and Sabbath bicycles.

Dealers will be able to take advantage of an early stocking offer. When they purchase one pair of the Gravitas model and any other of their choice they receive a free set of the Negative G SS model (RRP £209.99) – an offer available to the first ten stockists.

“Ciamillo brakes have done exceptionally well all over the world and their Zero Gravity brake really set the benchmark and created a whole new market for itself,” said Roche Sports director Greg Roche. “Their super low weight combined with manufacturing and performance superiority puts them above all rivals in the market place and offers a fantastic upgrade for the discerning cyclist.

“They are the ideal way for cyclists to upgrade their bike, the colour customisation and material options gives the consumer the ability to create a brake package that is unique to them. Coupling this with the longevity of an excellently engineered brake, their riding targets can be achieved with more confidence.”

Roche will stock all spares and service parts, offering a full UK service back up. Roche will also offer fully customisable brakes, where riders can choose colours through the ‘Absolute Zero’ custom program. Brakesets can be ordered with any colour combo with an eight-week lead time.

Range details: (weights excluding pad holders)

Gravitas carbon brakes

Set Weight: 120g
RRP: £649.99

Negative G: ‘designed for riders after more grab, ride on hilly terrain or need maximum stopping power’

SS Set Weight: 174g
RRP: £209.99

Ti Set Weight: 160g
RRP: £269.99

GSL Set Weight: 140g
RRP: £324.99

Zero Gravity: ‘the standard setting original lightweight brake, set the no compromise standard for road calipers’

Set Weight: 120g
RRP: £309.99

G Cross: Performance cyclo-cross brakes

Set Weight: 180g
RRP: £324.99

For more details, contact Roche Sports care of Sabbath Bicycles
01260 224796 or at

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