BikeBiz Bicycle and cycling retail news
Earlier this year, Moore Large announced a four-year hire bike fleet partnership with Center Parcs short break villages.
Every village has a Cycle Centre where guests can hire bikes; the partnership will see the bicycle distributor providing Forme branded bicycles for each member of the family, starting from 12" all the way through to 26".
Moore Large brand director Adam Garner commented: "We are delighted to supply Center Parcs with its hire bike fleet this year and beyond. Using Forme’s Formed by the UK ethos, our product team worked hard to provide the extra attention to detail and enhanced specification needed to secure the deal. Existing and future stockists of the Forme brand will benefit from the increase in brand exposure achieved through our partnership with this notorious short break provider."
Center Parcs has the biggest cycle hire fleet in the UK, with around 15,000 bikes available to guests. The bikes have been through a detailed design process to suit the requirements of Center Parcs guests. With 1.2 million people hiring these cycles each year, Forme will reach a broad audience of leisure and potential cyclists, facilitating long-term growth of the Forme brand.
