BikeBiz Bicycle and cycling retail news
Premium cycle-wear brand Fat Lad At The Back has unveiled its spring/summer 2017 collection.
The collection – which launched at the London Bike Show 2017 – follows another year of significant growth for the business and partnerships secured with key retailers Ribble Cycles and JE James.
In keeping with previous products, the new range features a host of eye-catching designs featuring bold geometric patterns and vibrant colours. Women’s wear is a key focus of the range, with ten new items launched and double the production planned for the season.
The latest collection was created through the feedback and experiences sought from ‘The Bulge’ – Fat Lad At The Back’s 20,000-strong social media community and group of like-minded cyclists – and sees close attention paid to their requests.
Speaking about the new spring/summer 17 collection, Fat Lad At The Back founder Richard Bye commented: “It’s been a year of phenomenal growth for FLAB. We’re pushing the boundaries yet again for spring/summer with pioneering new designs, while retaining that crucial link with our community of cyclists.”
Head of product development at Fat Lad At The Back Andy Bennison added: “The quality of the SS17 Fat Lad At The Back collection is second to none, demonstrating yet again that when it comes to cycling wear design, FLAB is at the forefront of what is possible.”
