Show exclusives promised; SRAM, Look, Troy Lee, Santini, Met and others to feature

Fisher to take three stands at 2011 Cycle Show

St Albans-based distributor Fisher Outdoor Leisure will be at this year’s Cycle Show, with brands spanning three stands and product launches.

At the show, now set at the NEC Birmingham from Thursday September 29th to October 2nd, Fisher will be at stands D1, D11 and E25.

As exclusive UK distributor of SRAM, the brand will have a large presence at the show, featuring Zipp, Avid, Truvatic and Rockshox 2012 ranges. Highlights will include the new SRAM X0, Apex and Red finish options as well as the new Avid brakes and Zipp Firecrest wheels.

The 2012 Look road bikes will be displayed too, including special 695 frames and the recently announced complete bikes, as well as the new 2012 MTB range. The latest from Troy Lee Designs, Santini, Met, Bluegrass, Smart lights, Basil and Tacx will also be showcased.

“Our experience in 2010 proved to us that the Cycle Show is a very effective way of introducing consumers to our key new products and brands and allows cycling enthusiasts to get up close and personal with the latest kit,” explained marketing and communications manager Steve Cromwell.

“It is also a great way for us to gather consumer feedback on our products and to support our retailers in helping to create further consumer and media interest in our brands.

“We will be announcing details of some exclusive new products and rider appearances soon so please stay tuned for further information.”

The evening before Cycle Show’s trade day sees the 2011 BikeBiz Awards take place at nearby Hilton Metropole, NEC, Birmingham. Tickets for the trade-only event on Wednesday September 28th, where you can see who wins what and hob nob with the rest of the trade with drink and food, can be bought via

BikeBiz quizzed Cycle Show event director Andrew Brabazon on what to expect from the event at its new location.

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