Distributor continues reach out to IBDS with new initiative

Fisher Outdoor launches Price Promise on 800 bike shop lines

Fisher Outdoor Leisure has launched its Price Promise Campaign, the lastest of its IBD support initiatives.

From today, IBDs will benefit from lower prices across over 800 every day fast moving bike shop lines. Fisher said prices have been reduced by an average of 11 per cent across brands including Muc Off, Schwalbe, Crud, Wilkinson, Weldtite, GT85, Zefal, Contec and others.

Not only have the prices been lowered, Fisher are also offering dealers to price match if they can buy their bestselling lines cheaper elsewhere.

The initiative will also provide dealers with a simple pricing structure, great availability plus a dedicated catalogue, essentials microsite and telesales team making it even easier to shop.

James Browning, CEO, said: “Fisher has been supplying the bike trade since 1934 and the business was built on supplying essential products to IBDs. Today we have some pretty amazing brands in our portfolio and whilst we’re really excited about these products we’re also very aware that it’s the everyday fast moving essentials lines that are equally as important to a bike shop.

"With the launch of our essentials Price Promise campaign we commit to having 800 essentials lines in stock, available for next day delivery at the best price on the market – or we’ll refund the difference. This is another part of our ongoing commitment to supporting the specialist retailer.”

Now 80 years on Fisher are still focused on great products supplied at great prices with great service for the specialist retailer.

For more information about the Price Promise Campaign please visit Fisher’s b2b site or call the sales team on 01727 798 345.

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