BikeBiz Bicycle and cycling retail news
Raleigh has agreed a deal to become a core stockist of Fibrax’s entire range of cycling components produced in the UK.
Fibrax, manufacturer and supplier of high-performance brake pads, cables and ancillary cycling components, says it is the only company to design and manufacture e-bike specific brake pads, meaning it is able to offer a unique proposition to Raleigh and other producers within the Accell Group, which Raleigh joined in 2012..
Ellis Blackman, sales manager at Fibrax, said: “We are delighted to be working with Raleigh and proud to join forces with another well-respected UK brand. Supplying our complete range to a single distributor is very exciting. In the cycling industry, distributors typically invest in different suppliers for individual component types so we are thrilled that Raleigh is stocking our entire catalogue.
“Due to the rise in demand for electric bikes, we have actively moved into this market by pioneering a specialist brake pad and motor cover. We look forward to developing this range for Raleigh and other brands within the Accell Group to whom we already supply many of our components, including Laiperre and Haibike.”
Raleigh brand manager Kenny Wilson added: “I am pleased to be forming a partnership with Fibrax, as they offer a comprehensive range of high quality, great value products and are always keen to support, develop and keep abreast of trends and demand from us. At Raleigh, we have listed every product in the Fibrax range. We will be working closely with each other to give the best service and cycle parts offering in the cycle trade.”
