BikeBiz Bicycle and cycling retail news
Extra UK will become the exclusive distributor for Abus, the German manufacturer of locks and helmets, from 1st April.
The brand, previously distributed by ZyroFisher, will be serviced by a team of territory account managers as well as being supported by Extra’s marketing team. Its commercial activities will be overseen by head of brands Mark Greshon.
Axel Rösler, director of sales and marketing at Abus Mobile Security, said: “Extra is perfectly positioned and focussed to help Abus reach our potential in the UK and Ireland. We look forward to working closely together with Extra to realise our ambitions in the territory.”
Brian Stewart, director of Extra UK, said: “We are delighted that Abus has chosen Extra as its exclusive distributor and representative in the United Kingdom and Ireland. Abus is an exciting and innovative brand and we are confident that our support will enhance its offering, enabling the brand to grow and flourish in our region.”
All stock lines will be available from Extra starting 1st April this year, and Abus has said it would like to thank the whole ZyroFisher team for its work over the years and wishes it “all the best for the future”.
