With eyes firmly focused on future growth, Extra UK has shared details of its supply chain project, working with partner Slimstock – a specialist in supply chain optimisation.

Embarked on a major supply chain transformation, Extra UK – backed by Swedish investment company, Storskogen – has partnered with the supply chain experts at Slimstock, with the project aiming to enable the business to strike the optimal inventory balance, driving higher levels of product availability while freeing up capital tied up in stock.

Will Fripp, CEO at Extra UK, highlights: “We want to add real value to our brand partners and retail customers. By investing in our supply chain, we can continue to offer a seamless experience as our business scales.”

Creating operational agility

Extra UK will adopt Slimstock’s advanced supply chain planning platform, Slim4, to address challenges around visibility, operational efficiency and product assortment growth.

By working with Slimstock to fine-tune demand planning, inventory management and assortment planning workflows, the cycling distributor aims to:

 Create agile supply chain processes to future-proof the business
 Automate routine supply chain workflows, saving time and freeing the team up to focus on value-adding initiatives
 Unlock product-level insights, boosting availability while freeing up capital to support continued growth

Impressed by Slimstock’s experience in the cycling industry and deep understanding of the challenges distributors like Extra UK face, Jack Waller, Head of Purchasing, notes: “Slimstock really understand the challenges we face as a distributor, which gave us real confidence in their approach.”

Waller further comments: “This transformation is about improving visibility across our entire operation, enabling closer collaboration with our long-standing partners and helping us manage supply-side volatility more effectively, so we can maintain strong availability for our customers. We’re genuinely excited to get this project underway and start seeing the benefits across the business.”