Silverfish speaks out on the pros of operating in the South West and praises the unsung heroes of the local cycle scene

‘Event organisers and clubs are the lifeblood of South West cycling’

“The riding scene is hugely varied,” Silverfish South West territory account manager Rob Stobart tells BikeBiz. “We’re lucky to be blessed with incredible MTB terrain and challenging, road riding. I’d say that the quality can easily rival anywhere in the UK.

“These natural resources only paint part of the picture. The biggest influence on the South West scene is perhaps the many dedicated event organisers and clubs. They’re the lifeblood of what goes on here. Organisations such as Mid-Devon CC, Fully Sussed, Spike Events, Twentyfour 12 and many others have worked tirelessly for years.

“With the obvious absence of large conurbations such as those found in the SE and the Midlands, SW retailers don’t have the same level of demand for commuting bikes as other territories might although there is, of course, a market. In most instances this allows the stores to be far more dedicated to fewer disciplines.”

Richie Rowland, national account and brand development manager said: “Silverfish has enjoyed year on year growth since our inception in ‘99. With new brands being added to the portfolio – most recently Pedro’s – as well as growth within our current brands, market leading dealer support and marketing we plan to see this growth continue.” 

Rowland concluded by alluding to a brand new and bespoke operating system that will further enhance levels of customer service and support from the distributor. 

In other Silverfish news, the distributor recently took on Knog

This article was originally published in our April edition and part of the Regional Spotlight: Wales & the South West.

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