Eurobike to offer unrestricted access to flagship show and sub-brands

Eurobike’s organisers have announced that they are realigning the flagship show.

The bike trade fair is now offering unrestricted access to Eurobike and all its sub-brands, in order to generate maximum possible benefits for the industry and its participants. The obligation to have a stand in Friedrichshafen will no longer apply in future.

“We want to drive the whole industry forward. This means that are prepared to break the taboos of international trade fair business,” said Klaus Wellmann, CEO Messe Friedrichshafen.

Full implementation of the structural changes will take place from 2020 onwards. Until now, industry involvement in events such as the Eurobike Media Days, the Demo Area at the trade fair and the Eurobike Festival Day were always linked to compulsory full attendance at the Lake Constance show.

Stefan Reisinger, head of Eurobike, said: “The bike industry is currently in the middle of a fundamental transformation. The future challenges and opportunities are enormous and the fields of action are highly diverse. It is a logical step to remove barriers that would only hinder this development. We will be organising our events over the whole year with a much stronger emphasis on different participation options. The original Eurobike has a long history of developing international competence with a wide range of different formats, user values and realization dates. The impact of this dynamic momentum will be even stronger in future.”

Project manager Dirk Heidrich added: “Each edition of the fair demonstrates anew just how much the industry needs a central, leading event. Everybody in the bike business comes to Lake Constance, whether they are exhibitor or trade visitor. In future, brands will be able to officially take part at Friedrichshafen, without having to commit to an elaborate booth.

“We are also offering new analogue and digital configuration options, with different price models. There is great potential to ease the burden here. We see ourselves in the future as a provider of business solutions to multiple client partners, and not just as a trade show organiser for exhibitors.”

Eurobike 2019 will open to trade visitors for three business days, from 4th to 6th September, followed by Festival Day on 7th September 2019.

Overview of forthcoming dates from the Eurobike organiser and sub-brands:
2nd to 4th July 2019: Eurobike Media Days at Kronplatz, South Tirol
10th to 11th July 2019: Urban Mobility Media Days by Eurobike in Frankfurt
4th to 7th September 2019: Eurobike in Friedrichshafen
3rd to 5th October 2019: Aseanbike in Bangkok, Thailand
18th to 19th April 2020: VELOBerlin in Berlin
June/July 2020: Eurobike Media Days and Urban Mobility Media Days
2nd to 5th September 2020: Eurobike in Friedrichshafen
Eurobike Award (
Eurobike Academy
Eurobike Travel Talk
Eurobike Holiday on Bike
The Wriders’ Club (
Bidex (
Coming soon: digital b2b tool

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