Fairnamic, the organisers of Eurobike, have responded to events of the past two weeks, specifically addressing the major objection of German Industry Associations’ ZIV and Zukunft Fahrrad, who withdrew from the event in a high-profile fashion.
In sharing news this morning, the Eurobike organisation highlights that it remains the “world’s leading trade show, and, as such, embraces its global responsibility”.
The headline news: “Eurobike integrates valuable contributions from the national and international bicycle industry – Successful transformation as a joint process – Intensified dialogue with all industry stakeholders – No standalone Mobifuture event in 2026.”
In a move that leaves both ZIV and Zukunft Fahrrad arguably somewhat flat-footed, the major objection they raised – and grounds for their exit – has, in one sweeping move, been removed from the table for the year ahead.
In addition to this, the announcement also highlights Eurobike’s global position, showcasing international innovation to a European audience, and re-emphasises the value this also brings to the German domestic industry and market.
Below is the statement, as released this morning.
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Eurobike 2026 will take place on the grounds of Messe Frankfurt from June 24 to 27, 2026. In preparation for its 34th edition, Eurobike is in close dialogue with various industry stakeholders and has already announced comprehensive changes.
Valuable contributions from the entire bicycle industry
Following the last event, numerous stakeholders from the bicycle industry submitted concrete proposals for change to the trade show organiser fairnamic.
This process has provided Eurobike with many high-quality impulses: “We have taken the time to listen to our stakeholders, reflect and understand.
As Eurobike, we remain in touch and are fully committed to dialogue,” emphasises fairnamic Managing Director Stefan Reisinger, highlighting the importance of exchange with the entire bicycle industry. “We listen to the industry and create new opportunities. Eurobike will remain open to everyone in 2026.”
Three decades of successful transformation
The history of Eurobike is a story of successful transformation processes that reflect the evolving needs of customers, manufacturers, the industry and the global mobility landscape.
For example, Eurobike embraced the e-bike as a major industry trend at a time when not everyone was convinced of its relevance. It moved from Lake Constance to the metropolis of Frankfurt to accompany the bicycle’s transformation into a beacon of modern mobility. Eurobike continues to work together with the cycling world on the trade show of the future.
World’s leading trade show: International, neutral and open to technology
As the world’s leading trade show, Eurobike has the responsibility to remain international, neutral and open to technology, while also giving due space to offerings from non-European markets. At the same time, the interests of the European and German domestic markets and their bicycle industry hold special significance for Eurobike.
The event leverages Frankfurt’s role as a German and European transport hub to emphasise its European character and strengthen Germany as a business location.
The trade show team stresses the importance of combining national and international perspectives: In Frankfurt, at the heart of Europe, Eurobike brings together people, companies, products, interests and perspectives from all over the world.
This opens up a unique space for the bicycle in all its facets – a space that exists nowhere else globally. For the German bicycle industry in particular, having the international leading trade show on German grounds is a key success factor.
Eurobike – a laboratory for innovative mobility
Eurobike has always been a laboratory for innovative mobility, shaped by both the traditional bicycle industry and once-outsiders with visionary ideas.
The trade show remains committed to this responsibility. Innovative and forward-looking mobility concepts will continue to be showcased alongside sports bikes, leisure vehicles and today’s mobility all-stars such as e-bikes, cargo bikes and many others under the Eurobike umbrella.
In 2026, there will be no Mobifuture event co-located with Eurobike. Mobility concepts beyond today’s bicycles or e‑bikes will still have their place at Eurobike.
Fairnamic has understood that key market participants see the need for further clarification of Mobifuture’s concept and direction, which is why it will not present it as a standalone trade show format in 2026.
